Packaging design

Labels, boxes, and pouches designed to work on a shelf and come off the press clean.

You get artwork built to your box maker’s own template, with the legal bits in the right place. It gets checked against the printer’s spec before anything goes near a run.

What goes into packaging design for a small producer

Packaging gets judged from about an arm’s length, on a shelf, next to somebody else’s. So the first test is simple. From that distance, can a stranger tell what it is and who made it. Everything else follows on. The shape comes first, because your box or label maker supplies a template with the folds, glue tabs, and safe areas marked, and artwork has to sit inside those lines or a fold lands through your name. Then the compulsory stuff, ingredients, allergens, weight, and a barcode with enough clear space round it to scan at a till. Material changes how colour behaves too, so a design that sings on a screen can go flat on brown board or shiny film. A matt finish reads as careful and a gloss one shouts, so it is worth settling early. The artwork stays yours, so you can change printers without starting again.

Questions people actually ask

I’ve only got one product, is that too small a job

No. Single jobs at a fixed price are the whole point of this end of the business, so one label for one jar is a perfectly normal thing to ask for.

My box supplier sent a strange file, what do I do with it

Send it over. That will be the dieline, the outline of your flat box before it is folded, and it is exactly what the artwork needs to be drawn on top of.

Do you sort the barcode

You buy the number, then it gets placed, sized, and given the clear space it needs so a till scanner reads it first go rather than the shop assistant typing it in.

What will it cost

Depends what you want, so ask. Ring 01823 242424 or email info@reor.co.uk, tell us what you need, and you get a price. One job, one price, done.