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Affordable branding
How much of a brand do I actually need
A logo, a couple of colours, a typeface, and a short page telling anyone how to use them.
You get everything looking like it came from the same place, whoever makes the next thing. The files are yours at the end, so you are never stuck asking permission to use your own logo.
What does affordable branding actually get you
Branding at this end is not a fat book of rules; it is a small set of decisions made once so you stop making them badly every week. You get a logo drawn properly, in the file types a sign writer, a printer, and a website builder will each ask you for. You get colours picked so they hold up in print as well as on a screen, because plenty of lovely screen blues go muddy on a leaflet. You get a typeface that costs nothing to use, plus a short page saying how the logo sits, what to keep clear around it, and what not to do to it. That page is the one that saves you money later, because the next person making you something has no excuse for guessing. If all you need today is a logo, say so, and leave the rest until it starts costing you.
| What you buy | When it makes sense |
|---|---|
| Logo on its own | You need something on the van this month and nothing else is decided |
| Logo, colours, type, and rules | Several things are getting made, by different people, and they need to match |
Questions people actually ask
Can I start with a logo and add the rest later
Yes, plenty do. The logo gets drawn so colours and type can be bolted on afterwards without paying for it twice, and you keep the files whichever way you go.
Do I own the logo at the end of it
You do. Every file gets handed over, the editable ones included. Nobody sits on a copy, and you never pay again just to get your own artwork back.
What if I already like the logo I have got
Then keep it. It can be tidied up and given proper files instead of being replaced. Paying for a new one you never wanted helps nobody.
What will it cost
Depends what you want, so ask. Ring 01823 242424 or email info@reor.co.uk, tell us what you need, and you get a price. One job, one price, done.
