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How to increase website traffic: nine ways that work
If you want to know how to increase website traffic, start with the places people already look for someone like you: search, your Google listing, the customers who’ve paid you before, and the side of your van. Not clever tricks. Most quiet websites aren’t broken. They’re just the only door, and nobody knows where it […]
What is print design and why it still matters
Print design is the job of arranging words, pictures and space so they come out right on paper. Same instincts as a screen, different rules. Ink spreads, paper drinks it, and once the machine has run there’s nothing left to edit. Which is why the thinking happens before anything gets printed, not after. What does […]
Website design trends and what actually matters
Website design trends rarely change how many people ring you. What does: pages that load quickly, a first screen that says what you sell and where, contact details a thumb can hit, and photographs of your own work. Trends aren’t useless. They’re just further down the list than anybody selling you a redesign tends to […]
Five website design mistakes that cost you enquiries
The website design mistakes that cost you enquiries are dull ones. A phone number nobody can find, pages that stall on a phone, a menu that hides your best work, text too small to read. None of it is about taste. It’s about whether a stranger can work out what you do and how to […]
Five ways to build a strong brand identity
A strong brand identity is what people recognise before they read a word: your logo, two or three colours, one or two typefaces, and the discipline to use the same ones everywhere. That last part does most of the work. You don’t need a thick book of rules. You need a small set of choices […]